I recently returned from Wisconsin Dells where our annual state convention was held.  It was two days of classes and seminars directed toward creative marketing ideas and ways to use new technology in the real estate business.  I always enjoy the opportunity to improve my skills and hear of new ways to do my job better.  It’s great to rub elbows with some of the brightest and most talented agents from other parts of the state and share ideas on ways to better serve my Buyers and Sellers.  One of the dominate themes this year was the continuing development of technology, specifically the use of video.  There’s a long way to go but we’re getting closer to the point of being able to utilize impressive video in our everyday marketing.  Another theme was the importance of properly pricing new listings coming on the market today.  With the listing inventory increasing daily, it is more important than ever to be sure that the asking price is not only competitive with the competition, but it needs to stand out and be better in order to get a Buyers attention.  I always come back fired up and feeling good about being in the real estate business in the beautiful Geneva Lakes Area of southeastern Wisconsin .  I was reminded that the three things that all families will always need, no matter what is going on in an up or down economy is food, clothing and shelter.  There will always be a need for dedicated, hard working real estate professionals and I’m proud to be a member of that group.

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